EDEL GOLF LAUNCHES PUTTER LINE ENGINEERED FOR ADJUSTABILITY AND TOTAL PUTTER CUSTOMIZATIONJANUARY 16, 2024
TwitterFacebookPinterestEmailThe Array Line From Edel Golf Allows Golfers to Make a Putter Uniquely Their Own to Sink More PuttsDENVER, Colorado – Performance golf equipment manufacturer Edel Golf is pleased to announce Array Putters, the most complete putter customization process in golf. Array Putters blend precision engineering with unique modularity to create a putter that can be customized to every golfer. No two golfers are alike, so why are putters? With four different head shapes, four interchangeable hosels, and multiple alignment and weighting options; golfers everywhere can now roll a putter optimized to their aim bias and stroke type. Take the guesswork out of putting and feel confident on every green with an Array Putter from Edel Golf. It’s time to make more putts, because even one shot can change everything.
“At the heart of Edel Golf is scoring improvement,” said Doug Coors, CEO of Edel Golf. “With Array Putters, we give golfers the ability to uniquely customize their putter to match their tendencies. Golfers no longer have to settle for off-the-rack putters; Array Putters ensure a personalized fit for every player.”
The Array Putter line features one blade and three distinct progressive mallet shapes that fit a wide spectrum of golfer tendencies and aim biases. Machined to the tightest tolerances for exacting precision, each putter features a striking surface forged and machine milled from 1025 carbon steel which is known for its superior sound and softer feel. In tandem, head shapes and multiple alignment plates offered by the Array Putter line create a very powerful solution to aim bias.
“All golfers have an aim bias,” said Mike Pai, CMO of Edel Golf. “Every line and visible attribute of a putter drives one’s eyes to a specific location and dictates where the golfer aims their putter based on his or her aim bias. This creates path deviations and face rotation challenges, among other compensations. Solving aim bias with a putter accurately suited to an individual is vital to consistently making putts.”
In addition to head shape and alignment combinations, the Array Putter line allows for the total customization of putter hosel type and weight to best match a golfer’s stroke type. This allows the putter face to have a higher likelihood of returning back to square at impact and getting the ball rolling on the intended target line. Additionally, interchangeable head weights and optional internal shaft weights are available to match a golfer’s feel and stroke type for improving speed control.
Adjustability of all putter components is made possible and simple through the use of a singular Torx wrench.
Each Array Putter is priced at $399.99 and comes with the choice between four proprietary grip offerings at no upcharge. Additional hosels, alignment plates, and head weights may be purchased separately. Left-handed options are available in select models.
Array Putters will be available from Edel Golf and select fitting and retail locations around the world on February 16, 2024.
About Edel GolfHeadquartered in Denver, Colorado, Edel Golf is a premium golf equipment manufacturer dedicated to providing customizable scoring clubs to help get golfers at least one shot better, because even one shot can change everything. Edel’s fitting processes in the putter category have long been the industry standard in providing nearly infinite possibilities to the golfer to ensure the most accurate fit possible. Edel reaches beyond status quo golf club manufacturing to bring groundbreaking products and services to golfers. We offer revolutionary SMS (Swing Match System) and SMS Pro Irons, high-performance Array Putters, putter fitting systems, as well as game-changing SMS Wedges. For more information, please visit www.edelgolf.com.
BOBBY JONES LINKS FORMS PARTNERSHIP WITH LEGENDS TO ENHANCE RETAIL OFFERINGS AT PARTNER CLUBSJANUARY 15, 2024
TwitterFacebookPinterestEmailBobby Jones Links to Leverage Legends’ MyShop eCommerce Platform for Customized Shopping Experiences at Partner ClubsALPHARETTA, GA – Bobby Jones Links (BJL), the golf industry’s leading client-centric, boutique management company, and Legends, a global premium sports and entertainment experiences company, are thrilled to announce their partnership aimed at redefining the golfing and retail experience through Legends’ MyShop merchandise platform.
This groundbreaking collaboration brings together Bobby Jones Links’ unparalleled expertise in golf course management and Legends’ MyShop customized online golf shop merchandise solutions for golf and country clubs. By leveraging their combined strengths, the partnership aims to enhance the overall customer experience at Bobby Jones Links-managed properties.
“Our partnership with Legends aligns with our commitment to introducing innovative solutions to elevate the customer experience and financial performance at our managed clubs,” said Doug Hellman, Chief Development Officer at Bobby Jones Links. “Legends’ MyShop platform affords customers the ability to purchase quality merchandise from marquee brands with the convenience of having it shipped directly to their home or the club. Together, we will create merchandise offerings that capture the essence of each partner club, providing customers with distinctive products that showcase their home away from home.”
MyShop, an online merchandise solution provided by Legends global merchandise division, is elevating the retail experience at golf and country clubs through an enhanced digital presence. By working closely with Bobby Jones Links properties, the platform will offer online shopping hosted on the club’s website with custom-logoed merchandise options designed to reflect each club’s brand.
“We’re excited to partner with Bobby Jones Links, an organization known for its dedication to excellence and innovation in the club industry,” said Will Bacas, Vice President of MyShop, Legends Global Merchandise. “People have gravitated to the ability to shop from their homes and get club-logo’d apparel drop shipped directly to their doorstep. We’re delighted to be working with Bobby Jones Links and bring this new member service to their properties.”
Through this collaboration, customers at Bobby Jones Links-managed properties can look forward to a wide range of high-quality merchandise, featuring their club’s branding. Both companies are committed to delivering exceptional value to customers, ensuring that every aspect of their experience, from the courses they play to the merchandise they enjoy, reflects the highest standards of quality.
Island Resort & Casino –