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EDEL GOLF LAUNCHES PUTTER LINE

1/16/2024

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EDEL GOLF LAUNCHES PUTTER LINE ENGINEERED FOR ADJUSTABILITY AND TOTAL PUTTER CUSTOMIZATIONJANUARY 16, 2024

TwitterFacebookPinterestEmailThe Array Line From Edel Golf Allows Golfers to Make a Putter Uniquely Their Own to Sink More PuttsDENVER, Colorado – Performance golf equipment manufacturer Edel Golf is pleased to announce Array Putters, the most complete putter customization process in golf. Array Putters blend precision engineering with unique modularity to create a putter that can be customized to every golfer. No two golfers are alike, so why are putters? With four different head shapes, four interchangeable hosels, and multiple alignment and weighting options; golfers everywhere can now roll a putter optimized to their aim bias and stroke type. Take the guesswork out of putting and feel confident on every green with an Array Putter from Edel Golf. It’s time to make more putts, because even one shot can change everything.
“At the heart of Edel Golf is scoring improvement,” said Doug Coors, CEO of Edel Golf. “With Array Putters, we give golfers the ability to uniquely customize their putter to match their tendencies. Golfers no longer have to settle for off-the-rack putters; Array Putters ensure a personalized fit for every player.”


The Array Putter line features one blade and three distinct progressive mallet shapes that fit a wide spectrum of golfer tendencies and aim biases. Machined to the tightest tolerances for exacting precision, each putter features a striking surface forged and machine milled from 1025 carbon steel which is known for its superior sound and softer feel. In tandem, head shapes and multiple alignment plates offered by the Array Putter line create a very powerful solution to aim bias.
“All golfers have an aim bias,” said Mike Pai, CMO of Edel Golf. “Every line and visible attribute of a putter drives one’s eyes to a specific location and dictates where the golfer aims their putter based on his or her aim bias. This creates path deviations and face rotation challenges, among other compensations. Solving aim bias with a putter accurately suited to an individual is vital to consistently making putts.”
In addition to head shape and alignment combinations, the Array Putter line allows for the total customization of putter hosel type and weight to best match a golfer’s stroke type. This allows the putter face to have a higher likelihood of returning back to square at impact and getting the ball rolling on the intended target line. Additionally, interchangeable head weights and optional internal shaft weights are available to match a golfer’s feel and stroke type for improving speed control.


Adjustability of all putter components is made possible and simple through the use of a singular Torx wrench.
Each Array Putter is priced at $399.99 and comes with the choice between four proprietary grip offerings at no upcharge. Additional hosels, alignment plates, and head weights may be purchased separately. Left-handed options are available in select models.
Array Putters will be available from Edel Golf and select fitting and retail locations around the world on February 16, 2024.
About Edel GolfHeadquartered in Denver, Colorado, Edel Golf is a premium golf equipment manufacturer dedicated to providing customizable scoring clubs to help get golfers at least one shot better, because even one shot can change everything. Edel’s fitting processes in the putter category have long been the industry standard in providing nearly infinite possibilities to the golfer to ensure the most accurate fit possible. Edel reaches beyond status quo golf club manufacturing to bring groundbreaking products and services to golfers. We offer revolutionary SMS (Swing Match System) and SMS Pro Irons, high-performance Array Putters, putter fitting systems, as well as game-changing SMS Wedges. For more information, please visit www.edelgolf.com.
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BOBBY JONES LINKS FORMS PARTNERSHIP WITH LEGENDS

1/16/2024

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BOBBY JONES LINKS FORMS PARTNERSHIP WITH LEGENDS TO ENHANCE RETAIL OFFERINGS AT PARTNER CLUBSJANUARY 15, 2024

TwitterFacebookPinterestEmailBobby Jones Links to Leverage Legends’ MyShop eCommerce Platform for Customized Shopping Experiences at Partner ClubsALPHARETTA, GA – Bobby Jones Links (BJL), the golf industry’s leading client-centric, boutique management company, and Legends, a global premium sports and entertainment experiences company, are thrilled to announce their partnership aimed at redefining the golfing and retail experience through Legends’ MyShop merchandise platform.
This groundbreaking collaboration brings together Bobby Jones Links’ unparalleled expertise in golf course management and Legends’ MyShop customized online golf shop merchandise solutions for golf and country clubs. By leveraging their combined strengths, the partnership aims to enhance the overall customer experience at Bobby Jones Links-managed properties.
“Our partnership with Legends aligns with our commitment to introducing innovative solutions to elevate the customer experience and financial performance at our managed clubs,” said Doug Hellman, Chief Development Officer at Bobby Jones Links. “Legends’ MyShop platform affords customers the ability to purchase quality merchandise from marquee brands with the convenience of having it shipped directly to their home or the club.  Together, we will create merchandise offerings that capture the essence of each partner club, providing customers with distinctive products that showcase their home away from home.”  
MyShop, an online merchandise solution provided by Legends global merchandise division, is elevating the retail experience at golf and country clubs through an enhanced digital presence. By working closely with Bobby Jones Links properties, the platform will offer online shopping hosted on the club’s website with custom-logoed merchandise options designed to reflect each club’s brand.
“We’re excited to partner with Bobby Jones Links, an organization known for its dedication to excellence and innovation in the club industry,” said Will Bacas, Vice President of MyShop, Legends Global Merchandise. “People have gravitated to the ability to shop from their homes and get club-logo’d apparel drop shipped directly to their doorstep.  We’re delighted to be working with Bobby Jones Links and bring this new member service to their properties.”
Through this collaboration, customers at Bobby Jones Links-managed properties can look forward to a wide range of high-quality merchandise, featuring their club’s branding.  Both companies are committed to delivering exceptional value to customers, ensuring that every aspect of their experience, from the courses they play to the merchandise they enjoy, reflects the highest standards of quality.
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Island Resort & Casino –2024 Packages

1/15/2024

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Island Resort & Casino –
​ 2024 Golf Packages Now Available
Northern Michigan destination preparing for another great year as pre-bookings are on pace to pass 2023

Harris, MI – Island Resort & Casino announces 2024 golf packages are now available. While golf season is still five months away, now is the perfect time for golfers to start locking in their summer golf vacations. Home to award-winning Sweetgrass and Sage Run golf courses along with other top courses like Greywalls and Timberstone, this is one of the premier undiscovered golf destinations in Michigan’s breathtaking Upper Peninsula.   The newly expanded Island Resort & Casino is coming off back-to-back record-breaking years in golf rounds. And with the sport's continued rise in popularity, the resort is experiencing high demand for hotel rooms and golf, which has put golf package pre-sales on pace to surpass 2023's sales.   The Island Resort & Casino golf packages have soared in popularity, in no small part due to the accolades bestowed on its two championship courses, both designed by architect Paul Albanese. Sweetgrass Golf Club was awarded 2021 Michigan Golf Course of the Year and 2022 National Golf Course of the Year, and Sage Run was named a 2019 Golf Digest Best New Course.   Island Resort & Casino golf packages combine the best golf in the region Whether it’s a buddy trip or couple’s golf getaway, fully customizable golf packages can be booked featuring 1-, 2-, 3- and 4-night lodging options with up to four rounds of golf. Package prices range from $95 - $758, depending on the time of year and single or double occupancy.   The hugely popular Perfect 4-Some package is a great way for Golfers to expand on their golf options. The combination of Island Resort & Casino’s Sweetgrass and Sage Run courses, together with the acclaimed Greywalls course in Marquette and TimberStone course in Iron Mountain make the region a top golf destination. Perfect 4-Some packages include 3, 4, and 5-night lodging options at Island Resort with four rounds of golf.   Resorts Expansion Continues to Spur Demand The increased demand for golf packages was the driving force behind the resort’s $30 million expansion in 2022. Renovations featured the new 11-story Palm Tower, with 138 guest rooms and golf suites, bringing the property’s guest room total to 454. Also included in the expansion are Horizons Steakhouse, located on the top floor of the Palm Tower featuring the best views in the region, and Splash Island, a new family pool with waterpark features.


Golfers seeking to escape the stress of the big city and experience one of the most scenic golf destinations in the country won’t want to pass up a trip to Island Resort & Casino. Set amidst the peaceful beauty of Michigan’s Upper Peninsula, Island Resort & Casino is easily accessible via regional airports in nearby Escanaba and Marquette, connecting through Detroit, Saginaw, Lansing, or Grand Rapids.   For more information on booking 2024 Island Resort & Casino golf packages visit: http://www.islandresortgolf.com/   About Island Resort & Casino Located in Michigan's scenic Upper Peninsula 15 minutes west of Escanaba, Island Resort & Casino is one of the Midwest's largest golf, casino and entertainment resort destinations. The resort now features 400-plus guest rooms, more than 1,200 of the latest slots, a poker room, various gaming tables, a sportsbook, bingo hall, two championship golf courses, the luxurious Drift Spa, an RV park, a headline entertainment showroom, a pool with waterpark features, an expansive convention space that can be customized, and enough dining choices to please every palate. The resort is easily accessible via regional airports in Escanaba and Marquette – connecting through Detroit, Saginaw, Lansing, or Grand Rapids. Visit www.islandresortandcasino.com.   Media Contacts:   Kevin Frisch PR Kevin Frisch  (989) 614-0241 [email protected]   Carl Mickelson  (512) 797-2673 [email protected]


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EVNROLL PRESENTS A FRESH TAKE ON AWARD-WINNING CLASSIC PUTTER

1/15/2024

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EVNROLL PRESENTS A FRESH TAKE ON AWARD-WINNING CLASSIC PUTTER LINE WITH NEW 2024 NEO CLASSICSJANUARY 15, 2024

TwitterFacebookPinterestEmailEvnroll adds new models, updates trade dress look, and introduces a new logo.CARLSBAD, CALIFORNIA,– Evnroll, the award-winning putter line featuring patented ‘SweetFace’ Technology, has added to its product line with five new Neo Classic models. The innovative putter company has also repackaged its outward look and introduced a new custom cursive logo.
Every putter brand has its classic designs; putters that never go out of style.  Iconic shapes that golfers have gravitated to through the ages but done with a certain flare by individual designers.  At Evnroll the impeccably milled ER2 and ER5 Classics form the foundation of the company’s putter offering.  Along with the 2 & 5 will be three more iconic shapes in the ER1.2, ER2.2 and ER8.  Together they present a fresh take on the original Classic line.  The Neo Classics.
For the 2024 line, Evnroll has added adjustable bi-metal (steel and tungsten) sole weights ranging from 12.5 grams to 42.5 grams for consistent swing weight and balance at any length and a precision milled 6061 polymer-backed aluminum insert for a soft yet supple feel.  The result is enhanced stability and improved distance control.  The new line is available in Stainless Steel and Ceramic Black.
“Also new for 2024 is a new classic trade dress look to stand out in the retail setting,” says Evnroll CEO and chief designer, Guerin Rife. “We are taking a more clean and bold approach with our grip, head cover, and putter head graphics that feature a new cursive treatment of the Evnroll script logo.” 
As the company makes a move to repackage its outward look, it will continue to focus on its core message, “Nothing rolls like an Evnroll.”  When Evnroll first came on the scene in 2016, its patented SweetFace Technology was an instant success winning both the MyGolfSpy Most Wanted Blade and Mallet in 2017 and 2018, a feat never accomplished in a single year much less two years in a row. 
Featuring a precisely milled progressive groove configuration, every Evnroll putter imparts a consistent energy transfer at impact across the entire hitting area for unmatched distance control, and an even roll from center and off-center hits.  Hence the name Evnroll.  The inventor of grooves on putters back in the mid-90s, Rife has taken his original breakthrough roll technology to the ultimate level with SweetFace Technology.
The 2024 Neo Classics from Evnroll
Each putter in the Neo Classic line features:
  • Patented SweetFace Technology for even ball speeds and zero dispersion
  • Forged 303 stainless steel heads 100% milled and finished in Carlsbad, California USA
  • An ultra-light, precision milled, polymer-backed aluminum face insert for enhanced feel
  • Heel and toe steel and tungsten swing weights for enhanced stability and control
  • The proprietary RockerSole allowing the putter to sit square to the target line
  • Stepless steel shafts coated in straight chrome and black ceramic
  • The proprietary TourTac grip design
  • Ultra-premium magnetic head cover


ER1.2 – A heel and toe weighted blade design with a traditional plumber-neck hosel.  With its longer than normal heel to toe shape, this classic blade presents a perpendicular “T” shape for precision alignment to the target line.  Available in right hand.


ER2 – By far the most popular head shape in the Evnroll Neo Classic lineup.  The single-bend shaft mounts directly in the head creating a slight toe hang.  It is ½” shorter from heel to toe but deeper from front to rear than the ER1.2.  The result is the look and feel of a blade with a longer sightline for both perpendicular and parallel alignment.  A unique feature to Guerin Rife putter designs, the top line is thinner behind the ball and over the cavity giving the ER2 a more elegant presentation at address.  Available in both right and left hand. 


ER2.2 – A heel and toe weighted blade design.  The ER2.2 features the same plumber-neck hosel of the ER1.2 while borrowing its head shape from the ER2 and features a blade style perpendicular setup at address but with an extended sight line for target line alignment.  Available in right hand.


ER5 – Borrowing its basic “fang” shape from the original ER5, the new ER5 features a sleeker shape with a gently radiused top line and directional 3D milling in the cavity base. The single bend shafting mounts directly into the head creating slightly more toe hang.  The top line is thinner behind the ball and over the cavity giving the ER5 a more elegant presentation at address.  The inside straight edge of the rear wings works in concert with the cavity 3D milling and center sightline to optimize target line alignment.  Available in both right and left hand.


ER8 – This elegant players mallet features a deep, three-section rear cavity with the longest sightline of all the Neo Classic models.  The top line is thinner behind the ball and over the cavity giving the ER8 a more elegant presentation at address.  The soft tail section allows the eyes to see the blade-like center section and the long cavity sightline to promote the dual aiming features of perpendicular and parallel alignment.  The single bend shaft mounting directly into the head allows for slight toe hang to promote a more straight back and thru stroke path.  Available in right hand.
Nothing rolls like an Evnroll.
For more information on the full Evnroll putter line, please visit www.evnroll.com. 
About Evnroll PuttersAfter three years of testing and development, Guerin Rife re-imagined his original face groove technology to deliver uniform performance for center and off-center hits, hence the name Evnroll.  In 2016 Evnroll Putters was born.  All Evnroll putters are 100% CNC milled in Carlsbad, California.  Each putter features Evnroll’s ground- breaking, patented ‘SweetFace Technology’ – an innovative and unique mill pattern engineered to deliver uniform ball speeds across the hitting area of the putter face for unprecedented accuracy and zero dispersion.  Evnroll putters have won a host of accolades, awards and tournaments across the globe.



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UNLOCK TOUR-LEVEL PERFORMANCE WITH SRIXON’S Q-STAR TOUR SERIES

1/15/2024

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UNLOCK TOUR-LEVEL PERFORMANCE WITH SRIXON’S Q-STAR TOUR SERIESJANUARY 13, 2024

TwitterFacebookPinterestEmailHUNTINGTON BEACH, Calif., – Designed to give moderate swing speed golfers a tour-level ball option that delivers maximum greenside spin, more distance, and more control, SRIXON® is introducing the all-new Q-STAR TOUR and Q-STAR TOUR DIVIDE.
“You don’t have to be a pro to have a tour-level golf ball,” Srixon General Manager Brian Schielke, said. “The Q-STAR TOUR allows golfers to control their shots, still get the distance they desire, and maintain a pure feel around the greens.”
The Q-STAR TOUR is Srixon’s softest tour-level ball to date. It starts with the new FastLayer Core. Reformulated for a slightly higher compression rating that promotes better ball speeds off the tee, this core delivers powerful distance while maintaining a softer feel. It also reduces long-game sidespin in Woods and Irons shots for more accuracy and control.
The benefits don’t stop there. For players who enjoy world-class spin around the greens without losing control, the Q-STAR TOUR incorporates Srixon’s specialized Spin Skin coating. Spin Skin helps Q-STAR TOUR dig deep into the club faces grooves, maximizing spin for more control and stopping power on approach shots.
Q-STAR TOUR DIVIDE offers the same performance benefits and technologies as the Q-STAR TOUR, but its innovative two-tone cover allows golfers to see the game in a whole new way. With a 50/50 matte urethane cover, players can easily align their shots and see the greenside spin for immediate feedback.
“The [Q-STAR TOUR] DIVIDE has exceeded all expectations since it was first launched,” Schielke said. “A lot of golfers enjoy the visual feedback they receive when the ball is in the air and around the greens. When you’re putting, you can align more accurately, and when you’re chipping you can see the spin more clearly. It’s a great way to see the game.”
To help optimize both ball flight and distance, Q-STAR TOUR and Q-STAR TOUR DIVIDE feature Srixon’s 338 Speed Dimple Pattern. This distinct dimple pattern increases lift and reduces drag for a more penetrating ball flight even in tough conditions.
To learn more about Srixon’s Q-STAR TOUR and Q-STAR TOUR DIVIDE ball, visit us.dunlopsports.com/srixon.
Retail Information and Pricing:
Q-STAR TOUR: $39.99
Q-STAR TOUR DIVIDE: $39.99
Colors:
Q-STAR TOUR: Pure White™, Tour Yellow™
Q-STAR TOUR DIVIDE: Blue, Orange, Red

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PRO’S CHOICE GOLF SHAFTS

1/15/2024

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PRO’S CHOICE GOLF SHAFTS TO SHOWCASE BRAND NEW 2024 GRAPHITE DESIGN TOUR AD VF AT THE 2024 PGA MERCHANDISE SHOWJANUARY 14, 2024

TwitterFacebookPinterestEmailCarlsbad, CA – January 15, 2024 –Pro’s Choice Golf Shafts Inc., exclusive distributor of Graphite Design premium golf shafts, announces that they will be showcasing the brand new 2024 Graphite Design Tour AD VF wood shafts as well as all the other very popular Graphite Design shafts at the 2024 PGA Merchandise Show being held January 24th through January 26th at the Orange County Convention Center in Orlando, FL.  The company will also be participating in the outdoor Demo Day on January 23rd at the Orange County National Golf Center and Lodge in Winter Garden, FL.
Pro’s Choice will display the complete line of Graphite Design premium shafts at the Equipment Test Center in Hitting Bay # ETC 4 in the Orange County Convention Center and on Tee Box #1 at the Demo Day.  Attendees at both events can test on a launch monitor all the Tour-proven Graphite Design Wood, Hybrid and Iron shafts including the new Tour AD VF Wood in the latest OEM golf club heads.
About Graphite Design:Located in the city of Chichibu, Japan, Graphite Design has 34 years of experience designing and manufacturing premium graphite composite golf shafts.  Numerous Graphite Design shafts can be seen in play by the best professional players on all tours worldwide.  Validating the company’s “Tour AD” logo, all of Graphite Design’s Tour-proven shafts specifically promote “Accuracy and Distance”.  On Tour, Graphite Design shafts recorded 37 Global tournament victories in 2023 and have helped numerous golf professionals earn well over 500 tour victories and multi-millions of dollars in prize money since inception.  
About Pro’s Choice:Pro’s Choice Golf Shafts is the exclusive distributor of Graphite Design golf shafts in the United States, Canada, Mexico, Europe, UAE, S. Africa, S. America, and Australia.  Pro’s Choice Golf Shafts distributes all of the current Graphite Design shafts including the new 2024 Tour AD VF model of wood shafts as well the Graphite Design MAD, Tour AD CQ, Tour AD UB, Tour AD HD, Tour AD XC, Tour AD VR, Tour AD IZ, Tour AD TP and Tour AD DI models of shafts.  The company is located in Carlsbad, California with a distribution warehouse located in San Diego. 

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BRYSON DECHAMBEAU, TRUE AIM MARKER AND ACD PARTNER UP TO PERMANENTLY SOLVE YOUR GREEN READING WOES.

11/21/2023

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BRYSON DECHAMBEAU, TRUE AIM MARKER AND ACD PARTNER UP TO PERMANENTLY SOLVE YOUR GREEN READING WOES.NOVEMBER 20, 2023

TwitterFacebookPinterestEmailACD, the leading business development agency in golf, has joined forces with Bryson DeChambeau and legendary professional caddie, Tim Tucker, to bring to consumers the final solution when picking a line on which to roll your ball.
True Aim Marker takes the guessing out of your putting game – find a line, mark the line, putt, win.
Simple questions and simple solutions that Bryson and Tim are now letting you in on tha
helped lead to Bryson’s historic year.
More on True Aim Marker: Train, Practice, play .. True Aim was developed by professional PGA TOUR Caddie, Tim Tucker, as a means to help players who wanted to get better improve their putting once and for all.
More on ACD: ACD Consulting, led by successful serial golf entrepreneur Kevin Flanagan, is the leading boutique business development firm specializing in the golf industry. With a unique blend of strategies, ACD ensures revenue generation through direct sales, joint ventures, brand identity creation, and more. Clients range from start-ups to global brands, all seeking innovative solutions within the golf space.
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BETTINARDI GOLF UNVEILS 2024 BB SERIES PUTTER LINE

11/21/2023

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TRADITION REDEFINED: BETTINARDI GOLF UNVEILS 2024 BB SERIES PUTTER LINENOVEMBER 20, 2023

TwitterFacebookPinterestEmailTinley Park, IL – Bettinardi Golf, leading innovator and maker of the world’s finest precision-milled putters for over 25 years, is proud to unveil the new 2024 BB Series. For this redefined line, Robert J. Bettinardi has built upon years of experience and harnessed feedback from Tour players to optimize the center of gravity and apply a new face milling technology to the series.
The exquisite 2024 lineup features seven putter models including the BB1, BB1 Wide, BB8 Flow, BB48, and the BB28 Slotback as a Spud Neck, Center Shaft, or Armlock. Creating a harmonious blend of tradition and cutting-edge technology, each model has been meticulously designed by Robert and Bettinardi’s team of engineers to deliver superior performance and a smooth and consistent stroke. 
“Our commitment to craftsmanship and relentless dedication to the game of golf has allowed us to create our most innovative BB Series line yet,” said Robert J. Bettinardi, CEO/Founder of Bettinardi Golf. “Working alongside our elite Tour staff and engineering team, we re-balanced each head aligning the Center of Gravity and moving the sweet spot into a more natural alignment with the eye. Every putt feels incredibly balanced and consistent.”
“We tested over 30 different Flymill patterns in developing our new Perpetual Flymill face which provides superior feel and remarkable control.” said Sam Bettinardi, President of Bettinardi Golf. “This new method makes the face pattern exactly repeatable, creating tactile uniformity across the entire series.”
This striking collection of Tour-inspired putters is designed to elevate performance and feel on the green, offering golfers an unmatched combination of control and style. Key features include:
CENTER OF GRAVITY SHIFTBy reshaping the bumpers and shoulders, the Center of Gravity aligns more naturally at address. This enhanced COG establishes a more unified weight distribution, ensuring contact with the sweet spot to achieve a more crisp roll.
PERPETUAL FLYMILL FACE MILLINGRedefining precision putting, Bettinardi’s Perpetual Flymill Face Milling technology is now enhanced by sonic optimization. This innovative technology provides a consistent roll, ensuring that your putts start true and on target. Each stroke produces a distinctive tone, providing instant feedback to the player.
303 STAINLESS STEELEach BB Series putter is one-piece milled from 303 Stainless Steel, which is the same blend of material preferred by Bettinardi Tour staffers around the globe. This metal offers a more durable, responsive, and solid-feeling putter for supreme performance.
BLACK PEARL PVD FINISH BLACK PEARL PVD FINISH
The deep, luxurious black hue of Black Pearl PVD not only exudes sophistication but also adds an extra layer of confidence upon address. Beyond its striking appearance, the PVD coating is highly resistant to wear, scratches, and corrosion.
PREMIUM COMPONENTSEach BB Series putter now comes paired with a Black PVD Tour Grade shaft, custom electric blue Lamkin Grip, and dual-constructed leather and carbon fiber BB Series magnetic headcover.
The 2024 BB Series will be available for pre-order on Tuesday, November 21st online at http://Bettinardi.com for $450 each, and will be available for purchase at authorized Bettinardi dealers domestically in December and worldwide in January.
For additional product updates, please follow @bettinardigolf on Instagram and Twitter.
ABOUT BETTINARDI GOLFLocated just outside Chicago, Illinois, Bettinardi Golf is a family-owned and operated premium golf equipment company that designs, crafts, and mills precision-made golf products, including putters, wedges, headcovers, golf accessories, and more. Since 1998, Bettinardi Golf putters have amassed 100 worldwide Tour victories and counting. For more information, please visit www.Bettinardi.com
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SACKS PARENTE GOLF LAUNCHES NEW GOLF SHAFT DIVISION WITH THE INTRODUCTION OF NEWTON SHAFTS

11/21/2023

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SACKS PARENTE GOLF LAUNCHES NEW GOLF SHAFT DIVISION WITH THE INTRODUCTION OF NEWTON SHAFTSNOVEMBER 20, 2023

TwitterFacebookPinterestEmailNew division expected to help drive organic growth beginning with first product – the Newton Motion driver shaftCAMARILLO, CA,  – Sacks Parente Golf, Inc. (Nasdaq: SPGC) (“SPG” or the “Company”), a technology-forward golf company with a growing portfolio of golf products, including putters, golf shafts, golf grips, and other golf-related accessories, proudly unveils a significant expansion of its product portfolio. Introducing “Newton,” SPG’s latest business division and the Company’s first foray into the world of golf club shafts.
“We’re proud to introduce Newton shafts, a new business division at Sacks Parente Golf,” said Tim Triplett, President, CEO and Co-founder Sacks Parente Golf. “This expansion into golf club shafts complements our well-established putter division, reflecting our ongoing commitment to innovation and quality. We’re looking forward to seeing Newton enhance the game for golfers worldwide.”
The Newton Motion driver shaft, the first Newton shaft to debut in the market, is a carbon fiber shaft designed to enhance a golfer’s performance by promoting straighter and longer shots with reduced effort.  Using the Company’s proprietary shaft design and construction, the Newton Motion shaft features four essential technologies:
  • Elongated Bend Profile – SPG has created an extreme elongated bend profile that is central to the shaft’s design. Because of SPG’s proprietary Kinetic Storage Construction (see below), the shaft will bend over a longer span of its length, resulting in improved club speed. The added flexibility of the carbon fiber gives the impression that the golfer doesn’t need to exert excessive force during the swing, leading to a more predictable and less jarring experience. This, in turn, enhances the smoothness of the swing.
  • Kinetic Storage Construction – The kinetic storage profile is the engine of Newton’s Motion Driver Shaft. This proprietary construction empowers the fibers to store more energy that is harnessed through elongated bend, resulting in a significant boost in exit velocity. In contrast to most carbon fiber shafts, SPG’s technology ensures perfect symmetry, eliminating the inconsistencies in flex and spin rates that can often lead to decreased accuracy and distance.
  • Newton Symmetry360 Design – SPG’s Newton Symmetry360 design ensures consistent flex, regardless of the driver’s clocking position. This stand-out feature allows for seamless adjustments to both the bend and torque (twist) when most flex changes occur, providing a truly versatile and adaptive solution.
  • Variable Bend Profile – The Newton Motion driver shaft is equipped with a variable bend profile meticulously designed to match the bend and torque requirements of each flex. This innovation ensures that every player’s driving performance is optimized, adapting seamlessly to the unique demands of the swing. Golfers with slower swing speeds need more torque while higher swing speeds need the opposite. Whether a slow or high swing speed, the Newton Motion technology tailors to the torque.


“Countless golfers grapple with a common predicament – a rushed transition at the pinnacle of their swing that triggers an alarming signal in their minds, leaving them uneasy about their swing,” said Aki Yorihiro, SPG’s Director, Chief Technology Officer. “With the combination of our four technologies, we replace those signals with a clear message to the brain: ‘Your swing is in harmony – trust the shaft.’ The result? Achieving straighter and longer drives effortlessly.”
In addition to the four aforementioned technologies, instead of using the traditional categorization of shaft flexes of ladies, senior, regular, stiff, extra-shift, etc., the Newton Motion shaft uses a DOT system. Ranging from one to six dots, the system allows for a seamless transition from the most flexible shaft at one dot to the stiffest at six dots. SPG’s innovative DOT system, employed by SPG’s expert shaft engineers, optimizes golf shaft performance by fine-tuning it to golfer’s unique abilities, leaving traditional flex systems in the past.
“We’ve developed the progressive DOT flex system to eliminate the confusion of the traditional system that define flexes based on gender, age, or stiffness,” added Yorihiro. “We created a simplified approach based on physics, ensuring a perfect fit for every golfer.”    
The Newton Motion shaft is visually captivating. When in motion, the shaft undergoes a mesmerizing color transformation from green to purple and various shades in between. The coloration not only adds a dash of style to a golfer’s game but it also distinguishes itself from other shafts in the market.
Top PGA TOUR Champions player Ken Duke used the shaft for the first time in the TOUR’S Constellation FURYK & FRIENDS event and ranked first in driving accuracy. Since he put the Newton shaft in his bag, he’s finished first, third, tied for 12th, and tied for first in driving accuracy on the PGA Tour Champions.
The Newton shafts are manufactured in St. Joseph, Missouri, SPG’s shaft manufacturing facility.


Availability:
Date: November 20, 2023
Street Price: $250.00
Specifications:


The shafts are sold “ready to play.” Shaft adapter and grip are included. The grip is a Lamkin Crossline 360. There are adaptor options to choose from for the driver head. SPG uses a dotted shaft flex system ranging from one to six dots.
  • One Dot – Swing speeds less than 75 mph/ or driving distance less than 180 yards.
  • Two Dot – Swing speeds 75-85 mph/ or driving distance from 180 – 220 yards
  • Three Dot – Swing speeds 85-95 mph/ or driving distance from 210 – 240 yards
  • Four Dot – Swing speeds 95-105 mph/ or driving distance from 230 – 260 yards
  • Five Dot – Swing speeds 105-115 mph/ or driving distance from 250 – 285 yards
  • Six Dot – Swing speeds 115-plus mph/ or driving distance from 275 – plus yards
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BOSTON COMMON GOLF

11/9/2023

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    Randy Tantlinger is an award winning TV Host and writer, He's been Golfin' Around since 1995. 

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