EDEL GOLF LAUNCHES PUTTER LINE ENGINEERED FOR ADJUSTABILITY AND TOTAL PUTTER CUSTOMIZATIONJANUARY 16, 2024

TwitterFacebookPinterestEmailThe Array Line From Edel Golf Allows Golfers to Make a Putter Uniquely Their Own to Sink More PuttsDENVER, Colorado – Performance golf equipment manufacturer Edel Golf is pleased to announce Array Putters, the most complete putter customization process in golf. Array Putters blend precision engineering with unique modularity to create a putter that can be customized to every golfer. No two golfers are alike, so why are putters? With four different head shapes, four interchangeable hosels, and multiple alignment and weighting options; golfers everywhere can now roll a putter optimized to their aim bias and stroke type. Take the guesswork out of putting and feel confident on every green with an Array Putter from Edel Golf. It’s time to make more putts, because even one shot can change everything.
“At the heart of Edel Golf is scoring improvement,” said Doug Coors, CEO of Edel Golf. “With Array Putters, we give golfers the ability to uniquely customize their putter to match their tendencies. Golfers no longer have to settle for off-the-rack putters; Array Putters ensure a personalized fit for every player.”


The Array Putter line features one blade and three distinct progressive mallet shapes that fit a wide spectrum of golfer tendencies and aim biases. Machined to the tightest tolerances for exacting precision, each putter features a striking surface forged and machine milled from 1025 carbon steel which is known for its superior sound and softer feel. In tandem, head shapes and multiple alignment plates offered by the Array Putter line create a very powerful solution to aim bias.
“All golfers have an aim bias,” said Mike Pai, CMO of Edel Golf. “Every line and visible attribute of a putter drives one’s eyes to a specific location and dictates where the golfer aims their putter based on his or her aim bias. This creates path deviations and face rotation challenges, among other compensations. Solving aim bias with a putter accurately suited to an individual is vital to consistently making putts.”
In addition to head shape and alignment combinations, the Array Putter line allows for the total customization of putter hosel type and weight to best match a golfer’s stroke type. This allows the putter face to have a higher likelihood of returning back to square at impact and getting the ball rolling on the intended target line. Additionally, interchangeable head weights and optional internal shaft weights are available to match a golfer’s feel and stroke type for improving speed control.


Adjustability of all putter components is made possible and simple through the use of a singular Torx wrench.
Each Array Putter is priced at $399.99 and comes with the choice between four proprietary grip offerings at no upcharge. Additional hosels, alignment plates, and head weights may be purchased separately. Left-handed options are available in select models.
Array Putters will be available from Edel Golf and select fitting and retail locations around the world on February 16, 2024.
About Edel GolfHeadquartered in Denver, Colorado, Edel Golf is a premium golf equipment manufacturer dedicated to providing customizable scoring clubs to help get golfers at least one shot better, because even one shot can change everything. Edel’s fitting processes in the putter category have long been the industry standard in providing nearly infinite possibilities to the golfer to ensure the most accurate fit possible. Edel reaches beyond status quo golf club manufacturing to bring groundbreaking products and services to golfers. We offer revolutionary SMS (Swing Match System) and SMS Pro Irons, high-performance Array Putters, putter fitting systems, as well as game-changing SMS Wedges. For more information, please visit www.edelgolf.com.

BOBBY JONES LINKS FORMS PARTNERSHIP WITH LEGENDS TO ENHANCE RETAIL OFFERINGS AT PARTNER CLUBSJANUARY 15, 2024

TwitterFacebookPinterestEmailBobby Jones Links to Leverage Legends’ MyShop eCommerce Platform for Customized Shopping Experiences at Partner ClubsALPHARETTA, GA – Bobby Jones Links (BJL), the golf industry’s leading client-centric, boutique management company, and Legends, a global premium sports and entertainment experiences company, are thrilled to announce their partnership aimed at redefining the golfing and retail experience through Legends’ MyShop merchandise platform.
This groundbreaking collaboration brings together Bobby Jones Links’ unparalleled expertise in golf course management and Legends’ MyShop customized online golf shop merchandise solutions for golf and country clubs. By leveraging their combined strengths, the partnership aims to enhance the overall customer experience at Bobby Jones Links-managed properties.
“Our partnership with Legends aligns with our commitment to introducing innovative solutions to elevate the customer experience and financial performance at our managed clubs,” said Doug Hellman, Chief Development Officer at Bobby Jones Links. “Legends’ MyShop platform affords customers the ability to purchase quality merchandise from marquee brands with the convenience of having it shipped directly to their home or the club.  Together, we will create merchandise offerings that capture the essence of each partner club, providing customers with distinctive products that showcase their home away from home.”  
MyShop, an online merchandise solution provided by Legends global merchandise division, is elevating the retail experience at golf and country clubs through an enhanced digital presence. By working closely with Bobby Jones Links properties, the platform will offer online shopping hosted on the club’s website with custom-logoed merchandise options designed to reflect each club’s brand.
“We’re excited to partner with Bobby Jones Links, an organization known for its dedication to excellence and innovation in the club industry,” said Will Bacas, Vice President of MyShop, Legends Global Merchandise. “People have gravitated to the ability to shop from their homes and get club-logo’d apparel drop shipped directly to their doorstep.  We’re delighted to be working with Bobby Jones Links and bring this new member service to their properties.”
Through this collaboration, customers at Bobby Jones Links-managed properties can look forward to a wide range of high-quality merchandise, featuring their club’s branding.  Both companies are committed to delivering exceptional value to customers, ensuring that every aspect of their experience, from the courses they play to the merchandise they enjoy, reflects the highest standards of quality.

EVNROLL PRESENTS A FRESH TAKE ON AWARD-WINNING CLASSIC PUTTER LINE WITH NEW 2024 NEO CLASSICSJANUARY 15, 2024

TwitterFacebookPinterestEmailEvnroll adds new models, updates trade dress look, and introduces a new logo.CARLSBAD, CALIFORNIA,– Evnroll, the award-winning putter line featuring patented ‘SweetFace’ Technology, has added to its product line with five new Neo Classic models. The innovative putter company has also repackaged its outward look and introduced a new custom cursive logo.
Every putter brand has its classic designs; putters that never go out of style.  Iconic shapes that golfers have gravitated to through the ages but done with a certain flare by individual designers.  At Evnroll the impeccably milled ER2 and ER5 Classics form the foundation of the company’s putter offering.  Along with the 2 & 5 will be three more iconic shapes in the ER1.2, ER2.2 and ER8.  Together they present a fresh take on the original Classic line.  The Neo Classics.
For the 2024 line, Evnroll has added adjustable bi-metal (steel and tungsten) sole weights ranging from 12.5 grams to 42.5 grams for consistent swing weight and balance at any length and a precision milled 6061 polymer-backed aluminum insert for a soft yet supple feel.  The result is enhanced stability and improved distance control.  The new line is available in Stainless Steel and Ceramic Black.
“Also new for 2024 is a new classic trade dress look to stand out in the retail setting,” says Evnroll CEO and chief designer, Guerin Rife. “We are taking a more clean and bold approach with our grip, head cover, and putter head graphics that feature a new cursive treatment of the Evnroll script logo.” 
As the company makes a move to repackage its outward look, it will continue to focus on its core message, “Nothing rolls like an Evnroll.”  When Evnroll first came on the scene in 2016, its patented SweetFace Technology was an instant success winning both the MyGolfSpy Most Wanted Blade and Mallet in 2017 and 2018, a feat never accomplished in a single year much less two years in a row. 
Featuring a precisely milled progressive groove configuration, every Evnroll putter imparts a consistent energy transfer at impact across the entire hitting area for unmatched distance control, and an even roll from center and off-center hits.  Hence the name Evnroll.  The inventor of grooves on putters back in the mid-90s, Rife has taken his original breakthrough roll technology to the ultimate level with SweetFace Technology.
The 2024 Neo Classics from Evnroll
Each putter in the Neo Classic line features:

• Patented SweetFace Technology for even ball speeds and zero dispersion
• Forged 303 stainless steel heads 100% milled and finished in Carlsbad, California USA
• An ultra-light, precision milled, polymer-backed aluminum face insert for enhanced feel
• Heel and toe steel and tungsten swing weights for enhanced stability and control
• The proprietary RockerSole allowing the putter to sit square to the target line
• Stepless steel shafts coated in straight chrome and black ceramic
• The proprietary TourTac grip design
• Ultra-premium magnetic head cover

ER1.2 – A heel and toe weighted blade design with a traditional plumber-neck hosel.  With its longer than normal heel to toe shape, this classic blade presents a perpendicular “T” shape for precision alignment to the target line.  Available in right hand.


ER2 – By far the most popular head shape in the Evnroll Neo Classic lineup.  The single-bend shaft mounts directly in the head creating a slight toe hang.  It is ½” shorter from heel to toe but deeper from front to rear than the ER1.2.  The result is the look and feel of a blade with a longer sightline for both perpendicular and parallel alignment.  A unique feature to Guerin Rife putter designs, the top line is thinner behind the ball and over the cavity giving the ER2 a more elegant presentation at address.  Available in both right and left hand. 


ER2.2 – A heel and toe weighted blade design.  The ER2.2 features the same plumber-neck hosel of the ER1.2 while borrowing its head shape from the ER2 and features a blade style perpendicular setup at address but with an extended sight line for target line alignment.  Available in right hand.


ER5 – Borrowing its basic “fang” shape from the original ER5, the new ER5 features a sleeker shape with a gently radiused top line and directional 3D milling in the cavity base. The single bend shafting mounts directly into the head creating slightly more toe hang.  The top line is thinner behind the ball and over the cavity giving the ER5 a more elegant presentation at address.  The inside straight edge of the rear wings works in concert with the cavity 3D milling and center sightline to optimize target line alignment.  Available in both right and left hand.


ER8 – This elegant players mallet features a deep, three-section rear cavity with the longest sightline of all the Neo Classic models.  The top line is thinner behind the ball and over the cavity giving the ER8 a more elegant presentation at address.  The soft tail section allows the eyes to see the blade-like center section and the long cavity sightline to promote the dual aiming features of perpendicular and parallel alignment.  The single bend shaft mounting directly into the head allows for slight toe hang to promote a more straight back and thru stroke path.  Available in right hand.
Nothing rolls like an Evnroll.
For more information on the full Evnroll putter line, please visit www.evnroll.com. 
About Evnroll PuttersAfter three years of testing and development, Guerin Rife re-imagined his original face groove technology to deliver uniform performance for center and off-center hits, hence the name Evnroll.  In 2016 Evnroll Putters was born.  All Evnroll putters are 100% CNC milled in Carlsbad, California.  Each putter features Evnroll’s ground- breaking, patented ‘SweetFace Technology’ – an innovative and unique mill pattern engineered to deliver uniform ball speeds across the hitting area of the putter face for unprecedented accuracy and zero dispersion.  Evnroll putters have won a host of accolades, awards and tournaments across the globe.

UNLOCK TOUR-LEVEL PERFORMANCE WITH SRIXON’S Q-STAR TOUR SERIESJANUARY 13, 2024

TwitterFacebookPinterestEmailHUNTINGTON BEACH, Calif., – Designed to give moderate swing speed golfers a tour-level ball option that delivers maximum greenside spin, more distance, and more control, SRIXON® is introducing the all-new Q-STAR TOUR and Q-STAR TOUR DIVIDE.
“You don’t have to be a pro to have a tour-level golf ball,” Srixon General Manager Brian Schielke, said. “The Q-STAR TOUR allows golfers to control their shots, still get the distance they desire, and maintain a pure feel around the greens.”
The Q-STAR TOUR is Srixon’s softest tour-level ball to date. It starts with the new FastLayer Core. Reformulated for a slightly higher compression rating that promotes better ball speeds off the tee, this core delivers powerful distance while maintaining a softer feel. It also reduces long-game sidespin in Woods and Irons shots for more accuracy and control.
The benefits don’t stop there. For players who enjoy world-class spin around the greens without losing control, the Q-STAR TOUR incorporates Srixon’s specialized Spin Skin coating. Spin Skin helps Q-STAR TOUR dig deep into the club faces grooves, maximizing spin for more control and stopping power on approach shots.
Q-STAR TOUR DIVIDE offers the same performance benefits and technologies as the Q-STAR TOUR, but its innovative two-tone cover allows golfers to see the game in a whole new way. With a 50/50 matte urethane cover, players can easily align their shots and see the greenside spin for immediate feedback.
“The [Q-STAR TOUR] DIVIDE has exceeded all expectations since it was first launched,” Schielke said. “A lot of golfers enjoy the visual feedback they receive when the ball is in the air and around the greens. When you’re putting, you can align more accurately, and when you’re chipping you can see the spin more clearly. It’s a great way to see the game.”
To help optimize both ball flight and distance, Q-STAR TOUR and Q-STAR TOUR DIVIDE feature Srixon’s 338 Speed Dimple Pattern. This distinct dimple pattern increases lift and reduces drag for a more penetrating ball flight even in tough conditions.
To learn more about Srixon’s Q-STAR TOUR and Q-STAR TOUR DIVIDE ball, visit us.dunlopsports.com/srixon.
Retail Information and Pricing:
Q-STAR TOUR: $39.99
Q-STAR TOUR DIVIDE: $39.99
Colors:
Q-STAR TOUR: Pure White™, Tour Yellow™
Q-STAR TOUR DIVIDE: Blue, Orange, Red

PRO’S CHOICE GOLF SHAFTS TO SHOWCASE BRAND NEW 2024 GRAPHITE DESIGN TOUR AD VF AT THE 2024 PGA MERCHANDISE SHOWJANUARY 14, 2024

TwitterFacebookPinterestEmailCarlsbad, CA – January 15, 2024 –Pro’s Choice Golf Shafts Inc., exclusive distributor of Graphite Design premium golf shafts, announces that they will be showcasing the brand new 2024 Graphite Design Tour AD VF wood shafts as well as all the other very popular Graphite Design shafts at the 2024 PGA Merchandise Show being held January 24th through January 26th at the Orange County Convention Center in Orlando, FL.  The company will also be participating in the outdoor Demo Day on January 23rd at the Orange County National Golf Center and Lodge in Winter Garden, FL.
Pro’s Choice will display the complete line of Graphite Design premium shafts at the Equipment Test Center in Hitting Bay # ETC 4 in the Orange County Convention Center and on Tee Box #1 at the Demo Day.  Attendees at both events can test on a launch monitor all the Tour-proven Graphite Design Wood, Hybrid and Iron shafts including the new Tour AD VF Wood in the latest OEM golf club heads.
About Graphite Design:Located in the city of Chichibu, Japan, Graphite Design has 34 years of experience designing and manufacturing premium graphite composite golf shafts.  Numerous Graphite Design shafts can be seen in play by the best professional players on all tours worldwide.  Validating the company’s “Tour AD” logo, all of Graphite Design’s Tour-proven shafts specifically promote “Accuracy and Distance”.  On Tour, Graphite Design shafts recorded 37 Global tournament victories in 2023 and have helped numerous golf professionals earn well over 500 tour victories and multi-millions of dollars in prize money since inception.  
About Pro’s Choice:Pro’s Choice Golf Shafts is the exclusive distributor of Graphite Design golf shafts in the United States, Canada, Mexico, Europe, UAE, S. Africa, S. America, and Australia.  Pro’s Choice Golf Shafts distributes all of the current Graphite Design shafts including the new 2024 Tour AD VF model of wood shafts as well the Graphite Design MAD, Tour AD CQ, Tour AD UB, Tour AD HD, Tour AD XC, Tour AD VR, Tour AD IZ, Tour AD TP and Tour AD DI models of shafts.  The company is located in Carlsbad, California with a distribution warehouse located in San Diego.