Before you get excited, no Covel isn't a new 18 hole course down the road from your house! But, you should still become a member of Club Covel!
“I should a been a golfer!”, was never a country music song! But, it could still be someday. Let me start by saying, I'm a huge Toby Keith fan. Beyond his music; it's his work with military charities and his “direct action” support of our troops.
Why am I talking about Toby Keith? Well, Way back in 1984 a cowboy met a lady and got married.
Toby had met Tricia Covel in 1981 and the cowboy and lady have been together ever since.
While Toby was off smashing country records and entertaining the troops, Tricia went to establishing her own career as a fashion designer. In 2013 she created the Swing Dish line as a luxury women's golf apparel brand. The line has been highly successful ever since.
Not to be one to rest on her laurels, Tricia has now launched he men's line of golf apparel. I wonder of the fact that Toby is a “golf-a-holic” had any baring on her mind to launch the Covel mens line?
The www.clubcovel.com website tells us, “Covel is the newest men’s sportswear brand to be released by well-known athletic apparel designer Tricia Covel (of SwingDish fame). The vision was simple, to create a men's line that outshines the competition in all categories: fit, fabric and design. Covel symbolizes Strength, Tradition, Sophistication and Style.
The STRENGTH of your body to perform.
The TRADITION of sport and spirit of competition.
The SOPHISTICATION and STYLE that exudes confidence.
The crested horse head logo is a nod to the family’s thoroughbred raising roots as well as the English origin of the family name. Lauded for their fabrics, Covel uses high-tech, luxury, performance fabrics that offer SPF 50+ protection, are moisture-wicking, breathable and stretch. Coordinated color pallets allow it to subtly coordinate with styles from Covel’s sister brand, SwingDish, giving an elevated look for couple’s tournaments and team play but the pieces are designed to stand on their own with a sophistication that let's you take your look from course to work to an evening out.
Comfort, function and style are some of the founding principles that lead the brands design team in their efforts to create pieces that men will come back to time and time again. Made to live, work and play, the brand offers essentials for every man.”
The good folks at Covel sent me a shirt recently, thank you, and I have to say I love the fabric, feel and comfort. But, more importantly, I have to admit I resemble Oscar Madison from the Odd Couple in as far as my care for my wardrobe.
Meaning, unlike Felix Unger who presses and irons his socks; I'm a wear it and wash kind of guy!
I have ruined some nice clothes in my day.
My Covel shirt came out of three washes looking and feeling as fresh, smart and stylish as the day I took it out of it's shipping package.
So, here's a thumbs up to Covel. You should become a member to of Club Covel.